Windows XP Startup & Shutdown Errors

Keep Windows Running Smoothly

Windows XP, Microsoft’s flagship operating system, is widely recognized as the company’s most reliable consumer OS yet. With WinXP, Microsoft eliminated the Windows 9x architecture from its consumer OSes and adopted the technology core of its Windows NT and Windows 2000 corporate OSes. This strategy considerably beefed up reliability and virtually eliminated the constant crashes that plagued products such as Windows 98/Me.

Windows users hailed the dawn of a new era of reliable, crash-free Windows computing. But in spite of the significant improvement to Windows reliability, WinXP is not crash-proof. After all, we are talking about a program packing millions of lines of code that must work in a virtually unlimited variety of computer configurations. And we haven’t even mentioned the wide variety of computer user skills, from raw rookies who can barely turn on their PCs to accomplished experts who love to tinker with everything in their computers.

WinXP is much improved, but it does crash from time to time. And sometimes crashes occur at the worst possible times. Startup and shutdown crashes are probably the most frustrating for Windows users. Startup crashes are especially vexing because you can’t even get your system going long enough to diagnose and solve the problem. Shutdown crashes are frustrating also: Just when you think you can push away from the computer and go on with your life, a mysterious crash throws a monkey wrench into your plans. A 15-minute check-your-email-and-log-off session suddenly turns into a five-hour troubleshooting ordeal.

When crashes occur, WinXP usually presents you with a message attempting to describe the error and, in some cases, telling you what you can do to fix it. The only problem is, for those of us who aren’t programmers or Windows experts, most error messages are virtually incomprehensible. Instead of making things clearer, cryptic error messages only muddy the waters. Seeing “Non-system disk or disk error” at startup sounds pretty serious, right? In the next few pages, we're going to cut through WinXP's gobbledygook and take a closer look at some common WinXP startup and shutdown errors.

STARTUP ERRORS
Error Message: “Non-System disk or
disk error . . . Replace and strike a key
when ready.”

Translation: This simply means that WinXP is attempting to boot from a disk (be it a floppy diskette or one of your hard disks) that doesn’t contain the system files WinXP needs to start. WinXP needs access to certain bits of information when it starts up. Your hard drive’s boot sector, a specific location on the disk, contains the startup files WinXP needs to continue the boot process. If WinXP can’t find those files, the boot process stops cold.

Solution: This one is either a simple mistake or a catastrophe. First, check to see if you have a floppy diskette in your drive. Nine times out of 10, this error is caused when you leave a floppy in the disk drive, turn off the computer, and then turn it on again without taking the diskette out of the drive. If the floppy is not a system disk with the required boot files, WinXP won’t launch. Check the floppy drive, and if there is a diskette in it, remove it and press any key on your keyboard. Windows should now start up normally.

If a forgotten floppy disk is not the cause, then you’ve got a much bigger problem on your hands. Somehow, your hard drive’s boot sector has been damaged or erased. This is typically caused by either a boot-sector virus or a hard drive failure. Most antivirus programs let you create a rescue disk designed specifically for those times when a virus renders your computer unbootable. If you created a rescue diskette, insert it into your floppy drive, restart the computer, and follow the antivirus software’s instructions to clean the boot-sector infection and restore your computer.

If you don’t have a rescue diskette, go to a friend or co-worker who has one and either use his or use his antivirus software to create one, even if you use different antivirus programs. Right now, your main focus should be on disinfecting and booting your computer.

Web Design for Amature

Starting with a Plan

In This Chapter

Determining the site’s purpose
Building a site image
Determining site content
Diagnosing the site’s dynamic requirements
Defining ways to attract visitors


At the start of any Web site project, you — and your client, if you’re designing for someone else — should probably sit down and mull over or discuss your ideas about the final product. If those ideas are vague, you need to flesh them out, and if they’re specific, you need to keep themorganized and understand the purpose behind them. In other words, you need a plan.

To get the project off to a good start and ensure that each of your ideas and issues get the consideration they deserve, begin by pinpointing the purpose for building the Web site. The purpose is like an arrow that points you in the right direction. Some people build Web sites to sell a product or service. Others create sites to share ideas and information. One might also create a site to promote a good cause, educate the public, or simply have a place for family and friends across the country — or across the planet — to visit and catch up with one another. Because the answer to “Why build a site?” is largely determined by the specific needs of the Web site, this chapter includes a handful of brainstorming exercises that you can use as a guide to discovering why you are building any particular site. By defining the site’s purpose, you develop a foundation for the rest of the site-planning process. By the end of this chapter, you should have all the tools you need to establish a plan for building almost any Web site.

Understanding the Different Phases of a Web Project
Before you begin any Web site, you must first have a good understanding of
the project as a whole, as well as all the different steps or phases that you
will move through during the Web-development process.
Most Web site projects have a logical flow of development, a type of evolution
with distinct phases that, when followed, can streamline the entire
design process. Here’s the general order in which most Web site projects
evolve:
1. Planning phase: Define the goals and purpose of the site, construct a
site identity, determine what content should go on the site, diagnose
dynamic site requirements, if any, and figure out ways to attract visitors
to the site after it gets published on the Web.
2. Contract phase: Draft and submit a proposal to the client for the project
that outlines the scope of the work in written form so that both the
designer and client have a clear understanding of the expectations and
outcome of the project, as well as financial agreements, time frame, and
deliverables. Upon approval, the proposal gets converted into an official
contract that both parties sign, and a deposit is paid to the
designer to begin work.
3. Design phase: Characterize a target audience; construct an identity for
the ideal site visitor; gather information about the target audience’s
computer usage; determine the benefits to visitors; make decisions
about layout, color, organization, and content; and finally mock up a
design and present it to the client for approval.
4. Building phase: Convert a mock-up into HTML, CSS, and JavaScript in a
WYSIWYG Web editor such as Adobe Dreamweaver; organize content in
visually pleasing ways; create and optimize Web graphics; add dynamic
capabilities to the pages with JavaScript and other programming languages
when warranted; and ensure that all the pages on the site look
good and function well in a variety of browsers on both the Mac and PC
as the pages are being built.
5. Testing phase: Test the design on a testing server in the most popular
browsers and browser versions on Mac, PC, and Linux platforms in the
most popular operating systems (Windows XP, Vista, Mac OS X, and so
on) at a variety of monitor resolutions; validate the code; check for
spelling errors; fix coding errors; and otherwise ensure that each visitor
can navigate through the site with no technical problems.
6. Site launch: Secure a domain and hosting plan, upload the site’s files
to a host server, retest the site, and be ready to maintain the site
post launch.

7. Postlaunch site maintenance: Ensure that the site’s content stays relevant
and up to date by adding new and editing existing content, as well
as making improvements and other enhancements to the site.
Determining the Site’s Purpose
Before you begin any new Web project, it would greatly behoove you to first
develop a plan. With a plan, you will know in advance what you’re going to
do and the order in which everything needs to be done. Furthermore, when
designing sites for others, a plan can help keep both you and your client on
the right track.
If you’ve never created a Web site plan before and aren’t sure where to
begin, the very first thing you should do — before you even start to think of
designing the site — is to determine the ultimate purpose of the site. To do
that, start by asking yourself a few simple questions and jotting down the
answers:
Why are you building this site?
Will the site be professional, fun, silly, or informative?
Will the site sell products, services, information, ideas, or some combination
of these things?
If you think of any other questions that can help you determine the site’s
purpose, add those to the list. When finished, continue reading.
Checking out the competition
In the boom of the Internet revolution in the late 1990s, every big company
with a brick-and-mortar store learned that having a Web site would instantly
make its products and services available to millions of site visitors each day.
New Web sites sprouted up daily as more and more people purchased computers,
learned how to use them, and began searching, finding, and buying
the products and services they needed online.
As the Internet continued growing in popularity, so did the idea that selling
products and services exclusively online was a viable form of running a
business, mainly because it entirely negates the need for costly store overhead,
which in turn can increase profits.
Today, most businesses have their own Web site, or are in the process of
creating one, or are in desperate need (but may not know it!) of having their
current site redesigned and improved upon. People create Web sites to promote
business services; sell products; share information; provide free
resources; offer contests, coupons, tips, and advice; and more.

The bottom line here is that in this age of the Internet, anyone who owns a
business, wants to stay competitive, and wants to be taken seriously by
Web-savvy consumers needs to have a Web site. If you agree with this premise,
you have to know what the competition is doing right now, both online
and off.
Take a look at your competitors and make notes about what they’re doing.
What are they doing that works, and what are they doing that doesn’t? Pay
attention to color, graphics, format, layout, content, and the tone of the
writing. This information can help you determine the type of content to go
on your site and understand how to deliver it.
Gathering information
In your career as a Web designer, oftentimes your client will rely on you to
assist with determining the site’s purpose. If you or your Web client hasn’t
discussed this issue yet, read through the following questions and take
careful note of your client’s answers:
Will the site showcase biographies, histories, and other informational
data? Some Web sites like to show a listing of employees and board
members, biographies, historical timelines, and general information
about the company and its key players.
Will the site market services? A company, group, or sole proprietor
(such as a nonprofit arts organization, a law firm, or a marketing consultant)
might want an informational or brochureware Web site to help
spread the word about its services. How many services will be offered?
Will pricing information be made available online too?
Will this site provide in-depth information about a particular topic?
The function of a political news blog or nonprofit organization is to
share ideas and information with the public. For example, a lawn mower
company might want to offer lawn-care advice in addition to selling
mowers.
Will the site be someone’s personal Web site? Personal Web sites are
just for family, friends, and schoolmates. It could be a digital family
photo album, a blog, or an outlet for personal expression.
Will the site be someone’s professional portfolio? Professionals use
portfolios to generate new business and showcase their talents. People
who use portfolios include artists, illustrators, designers, writers,
singers, photographers, musicians, poets, and academics.
Will the site sell any products, and if so, what kinds? If the site will
sell lots of products, find out how many product categories are needed
and whether the products will be sold wholesale, retail, or both. Will
the products be sold online or through an outside distributor?

PROBLOGGING: MAKING MONEY FROM BLOGS

PROBLOGGING: MAKING MONEY FROM BLOGS


A weblog (or simply blog) is a website that 'publishes' or features articles (which are called 'blog posts', 'posts', or 'entries'), written by an individual or a group that make use of any or a combination of the following:

· Straight texts
· Photographs or images (photoblog)
· Video (videoblog)
· Audio files (audioblog)
· Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:

· Online journal or a web diary
· Content managament system
· Online publishing platform

A typical blog has the following components:

· Post date -the date and time of the blog entry

· Category - the category that the blog belongs to

· Title - the title of the blog

· Main body - the main content of the blog

· RSS and trackback - links the blog back from other sites

· Comments - commentaries that are added by readers

· Permalinks - the URL of the full article

· Other optional items - calendar, archives, blogrolls, and add-ons or plug-ins

A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the 'stats' (the nubmer of comments or trackbacks).

There are numerous types of blogs. Some of them are the following:

1. Political blog - on news, politics, activism, and other issue based blogs (such as campaigning).

2. Personal blog - also known as online diary that may include an individual's day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

3. Topical blog - with focus either on a particular niche (function or position) that is usually technical in nature or a local information.

4. Health blog - on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog - also known as litblog.

6. Travel blog - with focus on a traveler's stories on a particular journey.

7. Research blog - on academic issues such as research notes.

8. Legal blog - on law (technical areas) and legal affairs; also known as 'blawgs'.

9. Media blog - focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.

10. Religious blog - on religious topics

11. Educational blog - on educational applications, usually written by students and teachers.

12. Collaborative or collective blog - a specific topic written by a group of people.

13. Directory blog - contains a collection of numerous web sites.

14. Business blog - used by entrepreneurs and corporate employees to promote their businesses or talk about their work.

15. Personification blog - focus on non-human being or objects (such as dogs).

16. Spam blogs - used for promoting affiliated websites; also known as 'splogs'.

Blogging is typically done on a regular (almost daily) basis. The term "blogging" refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term "blogger" refers to a person or a group who keeps a blog.

Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:

· Personal bloggers - people who focus on a diary or on any topic that an individual feels strongly about.

· Business bloggers - people who focus on promoting products and services.

· Organizational bloggers - people who focus on internal or external communication in an organization or a community.

· Professional bloggers - people who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the many money-making opportunities for probloggers:

· Advertising programs
· RSS advertising
· Sponsorship
· Affiliate Programs
· Digital assets
· Blog network writing gigs
· Business blog writing gigs
· Non blogging writing gigs
· Donations
· Flipping blogs
· Merchandising
· Consulting and speaking

The following are a few things that you need to consider if you want to be successful in problogging:

1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a specific audience or group is a key to building a readership.

3. Be an 'expert'. Focus on a specific niche topic and strive to be the "go-to" blogger on that topic.

4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).

5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

How to Build An Opt-In Mailing Lists?

How to Build An Opt-In Mailing Lists?

One of the powerful tools in online “email” marketing is to build an opt-in mailing list. An opt-in mailing list is a database of peoples’ names and email addresses that have subscribed to an email list via a web form giving that list owner permission to send them periodic emails on the topic they are interested in. The best gift of this powerful tool is the possibility of being able to talk to people who are particularly interested in your product, service or organization.

This gaining popularity of building opt-in mailing list is known as Permission Email Marketing.

There are do’s and don’ts in starting your opt-in mailing list. Here are some of the most important tips worth mentioning:

DO’S

1. Put a subscription form prominently on your website. You can create your own subscription form using a software Sign-Up to’s form builder.
2. Inform people that they can subscribe to your email list on the signature of your normal work emails. This will enable it to link straight through the form on your website.
3. Ask people permission if they do want to be subscribed on your mailing list. As much as possible avoid being suspected for SPAM.
4. Open options for subscription especially during your interactions with them. Always be ready with your subscription cards if you run in on events.
5. Be clear on how people can benefit from subscribing and how often will you contact them. Make them know exactly what they will be receiving.
6. If you can, contact new subscriber as soon as you can. Welcome them with notes and tell them what to expect.

DON’T

1. Add everyone who has ever emailed you to your list. Always ask permission first.
2. Purchase lists that you are not 100% sure that are opt-in. Always have an evidence to prove the legitimacy of the opt-ins.
3. Abuse people’s trust. This is a sure way to ruin your brand and you. Soon enough they will ignore your messages.

Building your opt-in mailing list is cheaper than in sending direct mails. Printing, envelopes and paper used as material further add up to the cost. Here are some ways to effectively start your opt-in mailing list:
1. Free Newsletter. One of the most effective ways to build an opt-in list is to offer your online visitors freebies of value such as newsletter which will contain information that they can relate to such as tips, tools, recipes, travel itineraries and others.
2. Make it Easy to Subscribe. Provide easy steps for subscription so that subscribers may find it easy to do so and would not be discourage. For more subscribers, tell them the exact benefits they can get out of the subscription.
3. Quality Content. Be sure that what is written inside the newsletter, freebies and information found in your website are all of value to increase visitors dropping by your website.
4. Forums. Discussion boards and forums are all over the net. Try to actively participate in these boards especially those in the line of your interest or your business. Try to build your reputation with credibility.
5. Write articles. This makes you an instant expert in your chosen field of interest. You just have to play on it and use it well in your business goal.
6. Co-registration. A very effective way to build a monster list in a very short time.
7. Write an e-book. An excellent freebie for those who visited and subscribe in your mailing list. The e-book does not have to be expensively made or elaborate but it can be a compilation or a collection of best articles, business tips and resources.

In building opt-in mailing lists always keep in mind to offer something of value to your prospects. Remember opt-in lists are the foundations of most profitable internet business so do not miss chances for improvement and developing new strategies.

Having an opt-in list is not easy, it is hardwork but with some relieving advantages too. But to build an opt-in mail list has to be focused and effective in truly capturing the desired target. Take a look at these 10 Quick Easy Steps to Building A Highly Targeted and Responsive Opt-in List.

1. Choose your target market or niche. Remember you are not the only one competing in internet marketing; you have to be sure who your internet marketing is.
2. Be sure that you can reach your target audience online.
3. Do not waste on time on a non-profit investment or spending. Always monitor your spending.
4. Forums and discussion boards are available for maximum use. Find your target market problems.
5. Identify what is keeping your customers from getting what they want and help them get it.
6. Try offering your viewers solving some of their problems.
7. Set up a simple direct response mini-site.
8. Get an auto-responder account. It is important for you to acquire and set this thing up because this is where your visitors will come.
9. Bait your potential customers through giveaways like: ebooks, special reports, mini courses and coupons, etc.
10. Reach out in any way you can to your target market.

Opt-in building is a tedious work but with amazing results. The process of building it takes time and effort but persists. Always treat your “find” as a goldmine so that you will offer them the best deals in the market, those with great quality and value. Doing all these, would earn you credibility and a profitable business on the Internet.                                                                                                                                                                                                                                  

Getting started with videoblogging

Getting started with videoblogging


Videoblogging is the next generation of posting ideas and products over the internet.  Everybody knows about textblogging. Now they use videos for a better way of expression. This form of communication may entail a lot of resources, but it is all worth it. If pictures say a thousand words, videoblogging exceeds that by far.

A videoblog requires larger disk spaces on websites, a faster server, and a whole new set of programs to support it.  Videoblogs can be fed through RSS. This is technology of syndicating your website to other RSS aggregators.

Videoblogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you are up to a lot of benefits. Think of it as a powerful tool in making showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you videoblog through RSS, then most probably you are getting your target market.

People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their dimes on it.  All of us know the influence of a thirty second commercial. The effect of videoblogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it.  

Now on the web, things are pretty much static, unlike in television in which all are moving. If you post something that is mobile, it would most likely catch attention. Now imaging your product parading in all it’s royalty through videoblog.  You’ll get phone call orders in no time.

If your business is just starting up, you can create a videoblog right at your own home. All you need is your web camera, microphone, video software, and lights. For as long as you know how to use your camera, then you can create a videoblog.

Invest in a good web camera. The higher its resolution is the better the output. And you like to present your goods in the optimum way so get the best one possible. Make a short story, or just capture your goods in one go. Just make sure you are getting the best profile for each. Get those creativity juices flowing.

Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create videoblog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation.

Should you require sounds for your videoblog, you need a microphone. Record you voice as a voice over for promoting the product and its benefit to consumers. Sounds are as important as videos on a videoblog.  It is advisable to make your sound effects as enticing as the video.

Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs              are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other.

Videoblogging is a great tool but it also has it downside.  It may slow down the computer so other may steer clear of it.  Download time may also be time consuming especially if customer is still on a dial- up connection.

But don’t let those stop you. Let videoblogging be an alternative for you, though it is best to still keep the text and pictures present in your presentation to accommodate all possible viewers of your site.

Nowadays, the more creative you are in presenting your product to the market, they more you are likely to succeed. Videoblogging offers an interactive way of selling. You involve the customers. You instill in them the advantage of your goods.  And at times, those are enough to make a sale.







 

All You Need To Know About Blog Hosts

All You Need To Know About Blog Hosts


Apart from the chat rooms, instant messengers and electronic mails created for communication and dialogue beyond turf are the emerging innovations that help man build opportunities for interaction.  The need for a personalized and human face aspect of building online communities is slowly changing the technological landscape of the Internet.


Blogs / “weblogs” or blogging are the newest gift of Internet technology to people all over the world. These are updated posts, crop up entries or personalized life snippets, of mundane or bizarre in nature. For most, a “blog” is a personal, unedited, and authentic journal meant to be shared in an online community. Blog site is a place where bloggers can publish anything; his thoughts, feelings, photos, special events, experiences, comments on issues and so on. It is more of an online diary with videos, links, documents, newsletters and opinions on just about any topics you are interested.


Blogs are made to welcome the insights and opinions of all and therefore, should not be written to sound intimidating and too formal. This kind of blog is a sure way to put off the readers. In the basics of blogging, conversational tone would be more appropriate to reach the desired audience.


Blogging is all about individuals reaching out to other individuals. Having a blog has its own set of advantages:

? Freedom of Expression. If you want people to hear you out and give their own opinion, this is the best way to create a line of communication;
? Networking is at its best. Having a blog is a good platform for exchanging genuine ideas from consumers to you as marketer of a certain product. Sound opinion and point of view is better than just showing the price quote;
? Excellent advertising platform. Blogging is a new way to advertise products, a refreshing change from the traditional advertising outlets and it is cost-effective.
? Gauging public opinion on products and services. The key is nice and catchy titles with new ideas presented in your content. This is an assurance of quick and repeated responses from your readers.  Blogs is an excellent spot for the exchange of ideas between the seller and the consumer. Good for measuring public opinion regarding services and products, even political and business matters alike.
? Useful tool for internal communication. This will help your company to build a knowledge-based community of employees. Also good for harnessing employee relations and identifying human resource issues in advance.
? Other benefits like search engine optimization (SEO) will help your blogs to be seen often by as many people as you wish. This is very good exposure for your products and services.


Many blog hosting services are available on the Internet. But the basic question is which one of the services will be the best to start off your business blog program? Business people are usually clueless to recent technological innovations which would help them maximize their marketing potentials. For these beginners, it is best to study first the services offered by blog hosts. An ineffective business blogging program may damage marketing opportunities instead of enriching them.


A company may decide to do the following depending on its capacity and needs: 1) Host their own blog service, 2) Pay someone else to host the service, or 3) Setup a “blog aggregator page” and ask the employees to select their blog hosting services individually. There are paid and free services available for individuals.


For business blogs, they are required to have the latest blogging features; if not, this will prevent them from maximizing their marketing, public relations and SEO potentials.


Keep in mind that blogs should have the following basic essentials:


COMMENTS.  Welcoming comments provide opportunity for dialogue. In business blogs, they are a good customer feedback mechanism. This helps develop better customer relations based from loyalty and trust. Blogging is an innovative way to converse with your customers.
TRACKBACK. This helps in maximizing company and product exposure. Through this service, consumers can get back to you for more posts and updates without the difficulty of locating you. If your blog is popular in a specific online community chances are links going back to your blog site are everywhere online, other blog sites or even websites.
CATEGORIES AND TAGS. These both help in classifying blog searches for ease of navigation and on site search. Categories act as libraries because it classifies posts by subject matter such as business, distance learning, e-commerce, online auctions, etc. Tags, help in the classification, especially in the blog search engine Technorati. Possible customers and new clients locate blogs about certain topics of interest by just clicking the tags.
RSS FEED. Really Simple Syndication is the feed from your blog that is sent out over the internet, and collected through the various newsreaders and aggregators.


If your company is to establish a business blogging program, considerable options should be made available by the hosting companies shortlisted for the services. Free blog hosting services are popular but they are much appropriate for individual online journals. Paid blog hosting services offer unlimited packages best for your company’s needs. You may want to suggest checking out some blogs that use the host first, read and examine their layout and design. Another important thing to consider is a reliable technical support the host has.


After, choosing the blog host, a team should be ready to plan the design and structure of the blog: The team should:
? create a style that meets the needs of the audience;
? establish an open, credible tone;
? schedule weekly updating of blog - ideally, a few times a week;
? include weblinks of other website and blogs;
? blog post should be in the “first person;”
? focus on the business blog objective; and,
? maintain an honest, engaging conversational quality.


Remember, whatever the look, style and content found on your blog is a reflection of you and your company.